A brief introduction
The IMS Engagement Toolset™ is the industry’s most comprehensive suite of configurable communication features, designed to help insurers engage more effectively with policyholders through their telematics-based insurance app. It delivers hyperconfigurable, dynamic and automated content that personalizes the policyholder experience, accompanying them throughout their connected insurance journey and supporting driving behaviour change.
From media type and message frequency to varying insurance-related communication, our tech is designed for effective engagement.
This product can be adopted within a unique IMS One AppTM or can be supplied it within our IMS One App SDKTM, so you can use it in an existing app. Once the feature is enabled, we can support:
- A balanced/holistic approach to communication
- A customer-centric, personalized experience
- A/B testing content across different customer segments
What features does the constitute the Toolset?
Gain full control to design a tailored, data-driven customer journey that reflects your brand and goals. Deploy personalized messaging across one-to-all, one-to-many, or one-to-one audiences through any medium – your creativity is the only limit. And if you need support, IMS Labs is here to help you plan and optimize the policyholder experience.
Dynamic Cards – app dashboard messages:
Enables plug-and-play content of any format, from video to text or graphically rich content to be displayed at the right relevant time.
Emails and SMSs
Programs that send personalized communications and reward drivers for desired behaviors also see elevated levels of app engagement.
Expect a branded, digital experience for your customers and full control over how rewards are earned, distributed and fulfilled.
When used intelligently, telematics data combined with rewards provides a proven, low-cost way to improve loss ratios and encourage safer driving practices.
Messaging pillars
- User-centric experience
- Behavioral change through insight & coaching
- Rewarding positive behaviours
- Intervention on undesired behaviours
- Insight into risk
- Links to support for consistent user journey
Which purposes does this tech serve?
Benefits that move the needle
A customer-centric solution
The secret to engaging policyholders isn’t the IMS Engagement Toolset, although this award-winning feature is the key to enabling insight and communication.
This tool begins to shrink the distance found between insurer and policyholder, in traditional motor insurance products. First-time policyholders, or policyholders getting introduced to the concept of connected insurance, the process can be stressful, and that’s where we can help. Our People Powered Technology TM plays a big part in making this tool effective, because our business is full of first-hand insurance experience that we can apply based on your product goals. At IMS, we pride ourselves on having a wide variety of specialists in everything from Claims to Customer Support.
Tried and tested
Work with us to achieve similar outcomes as realized through 10 years of B2C experience running a direct to consumer insurance company:
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56% of customers check their scores daily and 88% of customers check their scores weekly resulting in 39% less likely to have an accident.
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50% of customers check their speed regularly (a leading cause of crashes). 54% check their cornering and braking score regularly.
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1-2% premium investment in rewards enabling an estimated 7% COB program benefit. 1.7% premium investment in rewards enabling 3x return on investment through claims loss ratios improvements.
Create a relationship with policyholders using our tech
The key to engagement: Messaging
We have the capability to deploy tailored, data-driven messaging on a one-to-all, one-to-many and even one-to-one basis through different channels.
Communication channels:
Policyholders can be communicated to and receive information through email, SMS, and in-app messaging called Dynamic Cards.
Types of communication:
Activation and onboarding: Crucial for setting the tone, providing clear instructions, and offering transparent information. This helps policyholders get started easily, fosters trust and promotes better driving habits, resulting in mutual benefits.
Coaching – highly recommend: The distribution of static and rich-media educational content, triggered by behavioral data. Tone of voice, call to action and outcomes are all considered carefully when this approach is required.
Policy-related information: Whether you need to inform customers about a policy update, notify them about their premiums and discounts, or encourage them to renew their connected policy, we can segment and distribute these messages at the most opportune time for each policyholder.
Rewards-based messaging: Our Rewards feature is a great way to motivate users to drive safely. Maximize your program’s outcomes by using the Toolset’s messaging function to regularly and appropriately communicate how to earn more rewards, use the feature within the app, and notify policyholders when they have earned rewards.
Book a workshop to learn more about our Toolset
Contact us to request for more information