IMS Engagement Toolset

A brief introduction

The IMS Engagement Toolset^TM contains the industry’s most comprehensive suite of configurable communication options and is available to any insurer looking to introduce an engagement and rewards program.

This feature can be adopted within a unique IMS One App^TM deployment if that’s what you choose, or we can supply it within our IMS One App SDK^TM, so you can use it in an existing app. Once the feature is enabled, we can support:

A/B testing content across different customer segments
A balanced/holistic approach to communication
A customer-centric, personalized experience

Create a relationship with policyholders using our tech

Our Toolset allows you to hyperconfigure and personalize the policyholder experience, accompanying them throughout their connected insurance journey.

From media type and message frequency to varying insurance-related communication, our tech is designed for effective engagement.

We support you through the process by taking the time to understand your mission and goals.

Our specialists will apply their expertise to provide a recommended approach, collaborating with your teams to tailor it uniquely to your brand.

The key to engagement: Messaging

We have the capability to deploy tailored, data-driven messaging on a one-to-all, one-to-many and even one-to-one basis through different channels.

Communication channels:

Policyholders can be communicated to and receive information through email, SMS, and in-app messaging called Dynamic Cards.

Types of communication:

Activation and onboarding: Crucial for setting the tone, providing clear instructions, and offering transparent information. This helps policyholders get started easily, fosters trust and promotes better driving habits, resulting in mutual benefits.

Coaching – highly recommend: The distribution of static and rich-media educational content, triggered by behavioral data. Tone of voice, call to action and outcomes are all considered carefully when this approach is required.

Policy-related information: Whether you need to inform customers about a policy update, notify them about their premiums and discounts, or encourage them to renew their connected policy, we can segment and distribute these messages at the most opportune time for each policyholder.

Rewards-based messaging: Our Rewards feature is a great way to motivate users to drive safely. Maximize your program’s outcomes by using the Toolset’s messaging function to regularly and appropriately communicate how to earn more rewards, use the feature within the app, and notify policyholders when they have earned rewards.

Our Rewards feature

Expect a branded, digital experience for your customers and full control over how rewards are earned, distributed and fulfilled.

When used intelligently, telematics data combined with rewards provides a proven, low-cost way to improve loss ratios and encourage safer driving practices.

Programs that send personalized communications and reward drivers for desired behaviors also see elevated levels of app engagement.

Featuring the Dynamic Card System

The industry’s only Dynamic Card system enables your app’s feature set and messaging to evolve at each step of the customer journey with full control over your app’s functionality, interface design, content and messaging.

Dynamic Cards enables plug-and-play content of any format, from video to text or graphically rich content to be displayed at the right relevant time to ensure user engagement.

A customer-centric solution

Shhhh! The secret to engaging policyholders isn’t the IMS Engagement Toolset, although this award-winning feature is the key to enabling insight and communication.

This tool begins to shrink the distance usually found between insurer and policyholder, in traditional motor insurance products. For policyholders new to the concept of connected insurance or new to insurance full stop, it can be a daunting solution.

However, our People Powered Technology ^TM plays a big part in making this tool effective, because our business is full of first-hand insurance experience that we can apply based on your product goals. At IMS, we pride ourselves on having a wide variety of specialists in everything from Claims to Customer Support.

Our passion is focused on the bigger picture and not just about supplying tech or providing insights on the data. Whatever your product goals, we can help you achieve:

A better understanding of the risk across your book
Lower claims costs
Excitement across your business, Fraud Teams for example
A rewarding experience for drivers
High levels of policyholder retention
A transparent approach to data collection

Tried and tested

Work with us to achieve similar outcomes as realized through 10 years of B2C experience running a direct to consumer insurance company:

56% of customers check their scores daily and 88% of customers check their scores weekly resulting in 39% less likely to have an accident.
50% of customers check their speed regularly (a leading cause of crashes). 54% check their cornering and braking score regularly.
1-2% premium investment in rewards enabling an estimated 7% COB program benefit. 1.7% premium investment in rewards enabling 3x return on investment through claims loss ratios improvements.