Delivering exceptional connected insurance mobile experiences for insurers and their policyholders
The QA and Engineering teams at IMS have recently announced the enhancement of our comprehensive mobile/smartphone telematics testing infrastructure. This features a combination of both automated and AI-based testing, working alongside a team of Customer Experience Testers utilizing a suite of over 70 iOS and Android devices dedicated to real-world customer experience validation.
We have and will continue to invest significantly into using the latest tools & techniques to improve the automated testing processes wrapped around our mobile products. This automation uses a combination of advanced techniques and AI tools to ensure that our technology performs consistently as we evolve it with new features to delight our customers.
However, we also wanted to ensure that our technology consistently works in the real world. This recent investment into a wider sample of phones enables our Customer Experience Testers to ensure our technology continues to be robust across real-world scenarios. This investment underscores our company’s commitment to delivering exceptional mobile apps and SDK solutions that perform across the diverse and challenging smartphone landscape.
With our dedicated team of Customer Experience Testers managing this extensive device portfolio, IMS can continue to conduct comprehensive A/B testing scenarios and real-world usage validation that mirrors actual customer usage patterns.

Jason McSorley, Head of Delivery & Quality Assurance, stated: “This investment represents our unwavering commitment to quality. By testing various devices covering the latest iOS and Android platforms, we’re ensuring that every customer interaction with our apps meets the highest standards of performance and reliability.”
This strategic investment improves delivery quality and focuses even further on the end-user
This continued testing investment reflects IMS’s customer-centric approach to product development. By testing our solutions the way customers actually use them – across diverse devices, network conditions, and real-world scenarios – IMS ensures that technical excellence translates directly into superior customer experiences.
Our testing infrastructure will continue to deliver immediate value across multiple dimensions:
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Real-World Validation: Extending simulated environment testing, the Customer Experience Testing team validates applications under actual usage conditions, uncovering edge cases that automated testing might miss.
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Enhanced Quality Assurance: Comprehensive device coverage eliminates compatibility issues before they reach customers, reducing support incidents and improving customer satisfaction scores.
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Advanced Automation Pipelines: Advanced automation pipelines complement our Customer Experience Testing approach to ensure consistency of performance across our products throughout their development lifecycle
- SDK Reliability: For development partners integrating IMS SDK solutions, this testing infrastructure provides confidence that implementations will work seamlessly across their entire user base.