Welcome to IMS Labs

Helping to unlock your program’s hidden value

IMS Labs is our suite of program optimization services provided directly by our hands-on, expert digital insurance team within IMS. We are committed to ensuring your program meets your intended strategic outcomes, collaborating and working with your company as an extension of your program team.

Staying true to our People Powered Technology^™ approach, we are fresh set of eyes and minds to help you in all facets of your program efforts:

Defining and refining your program value proposition

Getting customers onboarded and connected

Ensuring a solid end user experience

Enabling best practices for marketing build-out

Increasing usage and retention

Let us take a look at how we can help

Value Proposition Development

We collaborate with your teams to create a connected insurance offering that resonates with your policyholders, providing them with a positive experience and an optimized user journey that aligns with your business goals.

Program Adoption and Activation Optimization

We use proven strategies and industry expertise to enhance how users discover, interact with, and purchase your program, ensuring they are well-informed, easily onboarded, and remain engaged.

Customer Engagement

We help you maximize the effectiveness of your connected insurance program's communications. Our approach includes coaching policyholders on safe driving habits to earn discounts or rewards, increasing their engagement and satisfaction, while ultimately reducing claims and losses for your business.

Program Analytics and KPI Goal Setting

Diving deep into your program data to reveal actionable insights that ensure your program, and business goals, are achieved, using a combination of wide-ranging industry knowledge, data science services, book-level scoring and risk management strategy services, and other class leading tools.

Future Road Map Building

Working collaboratively to review market intelligence, competitor activity and industry advances to build exciting roadmaps, program evolution and refined and relevant user propositions.

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